How TAPPO stays on the right side of Google’s rules.

What Google allows

Google explicitly encourages businesses to ask their customers for reviews. You may display an invitation in your shop, say it out loud, print it on a receipt or encode it in a contactless card. That is precisely what TAPPO does.

What Google prohibits — and we refuse to sell

• Review gating: asking the customer first whether they are satisfied, then sending only the happy ones to Google. Prohibited by Google’s policies and sanctioned by the FTC in the United States.
• Incentives: offering a discount, gift, prize draw or loyalty points in exchange for a review.
• Fake reviews: writing, buying, trading or commissioning reviews from people who are not customers.
• Selective solicitation: only asking customers you already know are happy.

What the card does, technically

The chip holds a single address: the official review form for your Google Business Profile listing. There is no intermediate page, no survey, no conditional logic. The chip holds only a code: your Google review link lives on our servers, which lets us update it remotely if you move, without you touching the cards.

What the redirect measures

The tap goes through a TAPPO address that counts the event then forwards immediately to your official review form. We measure a tap: timestamp, device type, and which card was used. We collect no data identifying the person tapping, and the redirect never depends on what they are about to write. This redirect is what feeds your dashboard.

The script we hand your team

It is neutral by construction. It asks for a review, never for a good review. Example: “If you have two minutes, a Google review really helps us — the card is right here.” What you will not find: “leave us 5 stars”, “if you enjoyed your visit”, or any wording that sorts customers by mood.

What it costs you

Slower growth than a filter would give you, and genuine negative reviews from time to time. In exchange: a rating that survives a Google audit, an average customers actually believe, and no risk of your listing being suspended at the worst possible moment.